Energy Matters LLC
Scott Cronk
Scott Cronk founded and leads Energy Matters LLC. Mr. Cronk brings a unique blend of experiences from large multi-national corporations, innovative small companies, and nonprofits.
Renewable Energy Work
Energy Matters produced and operates EnergyPeriscope.com and Solar-Estimate.org (originally Calenergy.org)- the #1 internet sites for solar energy estimates and solar installer sales leads. He also produced the television programs "This Renewable House", "Sunny & Friends", and a series of renewable energy public service announcements featuring Lee Iacocca (pictured below with Scott). Energy Matters conceptualized, developed and led the successful launch of SolarProTools.com (acquired by Clean Power Finance Inc. in San Francisco, CA and rebranded "CPFTools").
In addition to leading Energy Matters, Mr. Cronk has taught Operations Management at Dominican University`s GreenMBA program and gained publishing experience as the Development Director for Home Energy magazine, a 30-year old nonprofit publisher that advances home performance practices.
Other Assets: Energy Matters also owns and operates Taxhead.com and Master Tonic
Lee Iacocca & Scott Cronk (9/11/2001)
Automotive Experience
Mr. Cronk held a variety of positions within General Motors Corporation, including European Service Manager and International Manufacturing Planning Manager. He left GM in 1994 to pursue entrepreneurial ventures in the electric vehicle industry. As Director of Business Development for eNova Systems he was instrumental in the formation of several technology and manufacturing joint ventures for new electric vehicle programs. In 1996 Mr. Cronk founded Electric Motorbike Inc. (EMB), a designer and manufacturer of electric-powered motorcycles. EMB’s talents were recognized in international press and EMB was chosen by Lee Iacocca to engineer drive systems for EV Global Motors, a maker of electric-powered bicycles. EMB was acquired by ZAP in 1999 (Harley Davidson also bid the acquire this company). Mr. Cronk went on to serve as Vice President and Chief Engineer for ZAP. In 2001 he became Chief Operating Officer of Electric Vehicle Infrastructure (EVI) Inc. EVI was a manufacturer of charging stations for electric vehicles, and a Tier 1 supplier to Ford Motor Company.
Mr. Cronk is a cited author and recognized expert in the electric vehicle and renewable energy industries. His perspectives have been featured at the Commonwealth Club of San Francisco, on numerous television and radio shows, and in newspapers and magazines. He has authored and presented a number of professional papers and his book, Building the E-Motive Industry, is published by the International Society of Automotive Engineers.
He holds degrees in electrical engineering from Kettering University (Flint, MI) and an MBA from Sir John Cass Business School at the City University (London, England)
In his free time, if he's not reading from a pile of books, you can find him running with friends, playing tennis, tuning his internal energies with tai chi and bagua, or playing his 1840 Mittenwald flat-back Double bass (tuned in fifths). He also travels extensively, near and far, often with his 4-legged companion, Heidi. Hardly a day goes by when you won't find Scott outdoors enjoying the beauty and bounty of Sonoma County California.
Scott lives in a grid-tied solar home in Santa Rosa, California.
